Create a Predictable Recurring Revenue Stream

The Sellability Score is the first step in The Value Builder System™, a systematic approach for helping your clients improve the value of their business inspired by the book Built to Sell: Creating a Business That Can Thrive Without You.

Our proven system is 100% advisor-led, meaning the only way an entrepreneur can leverage our methodology is through the support of a Sellability Score – the name we give our advisors.

A Systematic Framework For Building Value

With more than 30,000 users, our methodology has been statistically proven to increase the value of your client’s business by up to 71%. Our platform offers a tangible framework for your consultations and includes 36 video tutorials your clients will watch in advance of meeting with you. This ensures your time is spent on strategy rather than educating your client about the basic drivers of company value.

A Complete Marketing System

You will also get an entire marketing system to help build a recurring revenue stream for your practice and win new clients, including:

  • A branded “drip campaign” of weekly emails you configure to automatically send to the clients and prospects you select.

  • Responsive email scripts, brochures and website copy proven to attract clients.

  • A customized embed code to insert the Sellability questionnaire directly into your website.

  • A set of nine videos that you can embed in your site to describe the drivers of company value.

  • A set of three workshop templates, complete with speaker notes and marketing materials, so you can run your own local-market Built to Sell workshops.


Recurring Revenue

The Value Builder System™ is designed to create a recurring revenue stream for advisors. Our methodology is based around a 12-month engagement between advisor and client that naturally renews every year.

Professional Credentials

We offer the Certified Value Builder designation, which provides you with a professional designation you can display on your marketing materials and professional profile.

A Value Building Methodology & Tool Set

More than just diagnosing the factors dragging down your client’s value, The Value Builder System™ gives you a systematic methodology powered by twelve unique tools for improving the value of your client’s business.

Practice Building Marketing Materials

As a Certified Value Builder you’ll have access to a suite of marketing resources including. You’ll also have access to Practice Builder, our free one-on-one training program designed to kick start the growth of your value-building practice.

Market Research

Every quarter we publish The Sellability Tracker research, which reveals the liquidity in the private business markets and is the largest study of its kind in the world.

What our advisors say about earning their Certified Value Builder designation

Certification Process

Successful applicants will be required to earn their Certified Value Builder designation by attending one of three live classroom events offered throughout the year. Learn the foundational concepts behind The Value Builder System™, and how to navigate through the advisor portal, using an online learning platform from your home or office before you arrive. Then, attend our intensive case study-based live classroom event to apply The Value Builder System™ concepts and explore marketing strategies to maximize your recurring revenue stream and build your Value Builder practice.

Selection Criteria

Each year, we certify a small group of professional advisors to offer The Value Builder System™. We look for advisors who:

What The Experts Say

I believe that The Value Builder System™ is a practical way to help business owners build value into their businesses. I have renewed ongoing engagements that will yield about $180,000 in revenue for the year. Eugene J. Wallace, President, Family Business Advisers
By hosting one Value Builder workshop I have been able to add an additional $40,000 in revenue to my practice. Guy Breading, Owner, B2 Business Brokers
Both the training and the content exceeded my expectations. My fellow participants were of a very high standard and I’m proud to be part of this group. John Nieuwenburg, Founder, W5 Business Coaching

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