Effective Date: Oct 23, 2019

Your Privacy: Overview

This privacy policy ("Policy") tells you about the information that The Sellability Score© and its owner, Built to Sell Inc. ("Built to Sell," “The Value Builder System™,” "The Sellability Score," "we," "us" or "our") collects from you in connection with your use of www.ValueBuilderSystem.com, www.BuiltToSell.com and www.SellabilityScore.com, our private and/or white label versions of the same (collectively, the "Sites") and how such information is used.

This Policy does not apply to information collected from outside the Sites, such as information disclosed in offline correspondence or through other contacts with Built to Sell representatives, unless indicated otherwise. This Policy also does not apply to other entities´ websites that are not controlled or operated by Built to Sell, even if Built to Sell provides links to those websites.

Types of Data We Collect

The only personally identifiable data that Built to Sell collects is your name, email address, business name, and business address.

Built to Sell also collects business information, where you choose to complete online forms, and/or you submit business information in connection with The Sellability Score, which business information may be entered or obtained and associated with your personally identifiable information, such as, but not limited to, your company´s revenue and profitability.

Built to Sell may also collect certain non-personally identifiable information in connection with the operation of the Sites or as otherwise disclosed herein, including IP address, HTTP request headers, browser or operating system information, publicly available third party data associated with your business, and data on advertisements or links on which you click.

Where you provide Built to Sell any personally identifiable information, business information, or other non-personally identifiable information, you are representing and warranting that you have the right and authority to provide such information.

Types of Data We Collect Through Technology

Accessing the Sites may result in the placement of a "cookie" or flash object on your computer by Built to Sell. This is done for such purposes as, but not limited to, enabling you to use our Sites, for security purposes, to make your repeated experience more convenient, to maintain your authentication, to produce usage statistics, for debugging purposes, and to compile and analyze user information.

Cookies are small pieces of information that a website sends to your computer´s hard drive while you are viewing a website. Built to Sell may use both those cookies which expire once you close your browser and those which stay on your computer until you delete them. You have the ability to accept or decline cookies, by changing your web browser´s settings. If you disable your cookies, however, you may not be able to access the Sites.

Cookies in addition to necessary ones we use may include, but are not limited to:

Built to Sell´s Use of Data Personally Identifiable Information

All Other Data


Unfortunately, no security system or system of transmitting data over the Internet can be guaranteed to be 100% secure. As a result, while we undertake commercially reasonable efforts to protect your personally identifiable information, we cannot guarantee the security of our servers, the means by which information is transmitted between your computer and our servers, or any information provided to us or to any third party through or in connection with the Sites. You provide all such information entirely at your own risk.

If your personal data was ever compromised. (Either by human/system error or malicious activity) We will make all reasonable efforts to confirm the breach, contain the breach, assess risks and impact, and then report the breach to affected individuals and relevant governing authorities (if appropriate). We will communicate what was compromised, when, our analysis of how it was compromised, the impact ,and any steps we have taken to mitigate this in the future.


We use third party providers to store and host our data. Please be aware that you are sending information (including Personal Data) to the United States and/or Canada where our servers are located. As such we are legally bound by information security laws of these countries. Both countries are considered to be Safe-Havens under the International Safe Harbor Privacy Principles of the European Union.

Choice and Opt-Out Preferences

You may receive email communications from Built to Sell. You will have the ability to unsubscribe from marketing communications by means of a link provided in any such emails that are sent to you by Built to Sell. Any email opt-out shall not apply to emails permitted by applicable law, such as messages relating to any transaction you have requested or your relationship with us.

We comply with the Self-Regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance (DAA). You may opt-out of receiving personalized ads from us via the DAA website here. To learn more about the Digital Advertising Alliance (DAA) Self-Regulatory Program, click here.

We also adhere to the European Interactive Advertising Digital Alliance (EDAA) guidelines for online advertising and you may opt-out via their ”Your Online Choices” website here.

Access to your Information

At your request, where the law requires us to do so, Built to Sell will confirm what personal information we have about you, update your information, remove your information, and/or correct any inaccuracies in such personal information. We will make every concerted effort to respond to your request in a timely manner.

Rights of Data

You have the following rights with respect to your personal data:

Your Acceptance of this Policy and Revisions to this Policy

Built to Sell reserves the right to update and revise this Policy at any time. You can determine if this Policy has been revised since your last visit by referring to the "Effective Date of Statement" date at the top of this page. Your use of the Sites constitutes your acceptance of the terms of this Policy as amended or revised by us, and you should therefore review this Policy regularly to ensure that you are aware of its terms.

Changes to this Privacy Statement

Built to Sell reserves the right to amend this Privacy Statement at any time. The applicable version will always be found on our websites. We encourage you to check this Privacy Statement occasionally to ensure that you are happy with any changes.  If we make changes that significantly alter our privacy practices, we will notify you by email or post a notice on our websites prior to the change taking effect.